When we do something unethical according to our own conscience, we keep hearing a noise!
To suppress noise, we keep nerrating stories to ourselves while narrating to others. We attribute success to self and failures to others in those stories! We suppress our guilt by picturing ourselves as someone who didn’t do unethical action. Sometimes we also show to ourselves that unethical action is not our choice, but its our fate or destiny or something inevitable!
However, truth is, even if someone does something ethical, he or she can take credit only if action is intentional. A person is accountable of any action that he do. And also he/she is accountable of having an intention.