Whenever we dont follow rules, we will find so many options in front of us. It becomes difficult to choose one. Following rule is simpler. Cognitive science says that mind chooses option which involves spending of less energy. Therefore it is clear that we choose rule over choice!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s